A magician's booking page is the single asset that does the most work between gigs — it answers buyer questions at 11pm, forwards well in group chats, and converts enquiries while you sleep. Most magician websites fail because they try to impress other magicians instead of making it easy for a parent, event planner, or restaurant manager to say yes. This checklist covers every section you need.
Hero section — the 10-second decision
A buyer should know who you are, what you do, and how to contact you within ten seconds of landing on your page. Check every item:
Another habit worth building early: save every positive reply, booking confirmation, and thank-you message in a folder on your phone. When imposter syndrome hits before a pitch — and it will — you'll have real evidence that bookers have said yes before. That folder becomes fuel for the next outreach session and a reminder that the work compounds even when individual emails go quiet.
- Your performance name and city visible above the fold.
- One clear line describing your market: "Close-up magician for corporate events and private parties in [City]."
- A professional photo — friendly, not mysterious. You should look like someone a parent would trust with their kids.
- A play button on your 60 to 90 second promo video, above the fold.
- Phone number and contact form visible without scrolling on mobile.
Promo video — the most important asset
- 60 to 90 seconds total length.
- Opens with audience reactions, not trick footage.
- Includes your name and contact details in the first and last five seconds.
- Hosted on YouTube or Vimeo and embedded — not uploaded directly to your site.
- Separate versions linked for different markets if you serve more than one (party, corporate, restaurant).
One practical detail that separates working performers from hobbyists: keep a simple log of every venue you contact, the date you sent the pitch, and whether you got a reply. A spreadsheet with five columns — venue, contact, date sent, follow-up date, outcome — takes ten minutes to set up and saves you from sending the same pitch twice or forgetting a promising thread. Review it every Monday before your outreach block.
Packages and pricing — list them openly
Buyers who can't find a price assume you're too expensive and leave. List your packages clearly:
Another habit worth building early: save every positive reply, booking confirmation, and thank-you message in a folder on your phone. When imposter syndrome hits before a pitch — and it will — you'll have real evidence that bookers have said yes before. That folder becomes fuel for the next outreach session and a reminder that the work compounds even when individual emails go quiet.
- Three tiers: a starter, a standard, and a premium option.
- Each tier shows: duration, what's included, and starting price.
- Example: "Birthday Party — 45 minutes — from $300" / "Corporate Walkaround — 90 minutes — from $900."
- A note on travel fees if you serve a wide radius.
- A clear call to action on each tier: "Check availability" or "Get a quote."
Social proof — testimonials and reviews
- Minimum five written testimonials with first name, event type, and date.
- At least two from your primary market (party parents, corporate coordinators, restaurant managers).
- Google review count and average rating displayed — link directly to your Google Business profile.
- Logos or names of recognisable venues or companies you've performed for.
- Photos from real gigs — not stock images, not posed studio shots.
About section — three sentences maximum
Write in third person. Three sentences: where you're based, what you're known for, and one credential or highlight. Cut everything else. Buyers don't read long bios — they scan for proof and price.
- Sentence 1: location and primary market.
- Sentence 2: what makes your show distinctive (audience participation, age range, style).
- Sentence 3: one highlight — years performing, a notable venue, a media mention.
Contact and booking flow — make it frictionless
- Contact form with fields for: name, event type, date, guest count, and message.
- Form sends an auto-reply confirming receipt within seconds.
- Phone number displayed prominently — many buyers prefer to call.
- Response time stated: "I reply to all enquiries within 2 hours."
- Link to a one-sheet PDF for corporate buyers who want something to forward.
- Background check or insurance mention if relevant to your market.
Technical checklist — the invisible stuff that kills conversions
- Page loads in under 3 seconds on mobile.
- All links work — test your video embed, contact form, and PDF download monthly.
- Mobile-friendly: every section readable without horizontal scrolling.
- Custom domain (yourname.com or yourname.magic) — not a generic subdomain.
- Google Business profile linked and verified.
- Page title and meta description include your city and primary market for search.
- SSL certificate active (https://).
Building a booking page is a weekend project; keeping every section current for years is where most magicians fall behind. Estelle is an AI agent that watches your page against this checklist — flagging stale testimonials, prompting you to refresh your promo video, and nudging you to add new reviews after every gig — so the page buyers land on always looks like a magician who is actually working.